- Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
- Listen. Regularly monitor the comments about your company, brand, and products.
- Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
- Respond. Respond to compliments and feedback in real time
- Reward. Tweet updates about special offers, discounts and time-sensitive deals.
- Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
- Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
- Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Social Media community?
Last week marked a birthday that we all should celebrate. The Text Message is 20 years old. Just for a moment let’s put this into perspective and ask ourselves, why is that important? Because it means that there is a large and increasingly dominant portion of the consuming public that has grown up with this technology. People under 35 use the phone more to text than to speak.
Now ask yourself who is your customer? If the answer is, the majority is 45 and below then you need to make sure you are communicating with them in a way that they are familiar with. That means a fresh and up to date Website Design. It also means using Social Media Marketing so you can be seen by them. You also need to make sure you have a Search Engine Optimization plan in place so you can be found. Additionally you need to consider E-Commerce and if it fits your needs.
It truly is a brave new world. Is your business technology ready to face it? Just like everything else in our world the web has grown and changed over the last 20 years. What was once considered fun and exciting can now be thought of old and stale. With a new wave of customers that has grown up using the internet, web design is as important as a physical location. It is your website design that determines how long someone spends on your website. It is your website design that impacts how your message is received
Social media is what people use to communicate. Facebook and Twitter have become a part of life. Two years ago we saw the strength of these services with the Arab Spring. Why at last count if Facebook was a standalone country, it would be the third largest country in the world. Are you meeting your customer where they are or do you still expect them to find you? Social media lets someone make a comment on your product or service and have it be read by dozens, hundreds of people with hours. Your image is more valuable than ever before.
The virtual world is becoming ever more intertwined with the real world. Being seen is part of the challenge another piece is being found. How quickly can a potential client find your website? It’s not enough to have a website and a Facebook page. You need to make sure that when someone goes to
a popular search engine and types in what they think is your business name you are on the top half of the first page. Think of how many people have never called or walked in because you were not easy to find.
Finally, if your customers use the internet everyday for hours on end and you’ve taken the time and effort to reach them there would it make sense for you to transact business there as well? Imagine being able to control your clients experience from first contact through final transaction all without ever
needing to open your doors.
It’s time to step forward and see the world as it is, changing, and take control!
Thanks for reading,
As a small business owner who has a web presence, you may have heard the term SEO (Search Engine Optimization) thrown around a bit. SEO done well ensures your business is getting the attention required to increase sales online or in-store. But what be this mythically SEO creature and how can I get it to do my bidding? Allow me to provide a frame of reference that may help better illustrate the context of SEO. Your physical store or office location is to your website, as coupons, TV commercials, fliers and billboard ads are to SEO. You wouldn’t open your business without some kind of directory listing in a phonebook and advertising with a local market strategy. Then why would you have a website WITHOUT some kind of SEO strategy in place?
In another example, a restaurant that does not use advertising will have a difficult time increasing their customer base, and as a result will lose potential customers to their competition. Think about it; if your competition has better advertising, then they will have more opportunities to make life-long customers. Similarly, if you have a website but don’t utilize the SEO process, then potential customers will not be able find your business on Google or other search engines, but they will find your competition. This will result in minimal business and possibly business failure.
SEO (Search Engine Optimization) is the main ingredient for your website to attract prospect buyers; it is not just a matter of ranking your site in search result, getting more clicks or controlling bounce rate to an average level. This is the biggest misconception these days among the people doing online business. If you are spending some amount of money on SEO on your website, do not mistake it as a traditional expense. In reality it is your best and safest investment in your business to mitigating risk of losing sales to your competition.
ROI (Return on Investment) ratio of SEO is heavily weighted in your favor primarily for two fundamental reasons:
- The cost of effective advertising through tradition medians such as TV, Print, Radio and Billboards at the most basic package will have a significantly higher upfront cost as compared to SEO costs.
- We are a more connected World today than ever before by mobile devices, iPads, tablets and laptops. These devices are being used on the fly by your potential customers on a daily basis to find the services and products your business offers. SEO can make it easier to be found on any device connected to the internet.
A good SEO service will ensure you can be found not only through web searches from your desktop, but from all other devices that are used today. A good service provider will have a reasonable monthly subscription with clearly outlined features and benefits to set the proper expectations upfront. Although you must keep in mind, that to effectively gauge the success of an SEO strategy, anticipate a minimum three month period for achieving optimal results.
If you found this article helpful, feel free to comment or share below. Let us know what’s on your mind and what topics you would like to hear more about.
Social media marketing (SMM) is like putting your business on a banner at your local restaurant or bar, where people can see it regularly and chat about your business over a meal or pint of brew. There are a number of ways social media marketing (SMM) can help your business grow and improve, by eliminating the issues and concerns that your existing or potential customers are facing. Through effective social media management, you can get valuable feedback from your customers, which essentially becomes your blueprint to improve your products and services. The intrinsic value will be increased sales and satisfied customers. The foundation of earning a loyal consumer-base begins with genuine interest in solving for an inherent concern or desire of your target audience.
Through social media marketing (SMM) you can run a small home-based business just by featuring your product and services on your business profile page. People don’t know, what they don’t know. So make yourself known through search engine optimization (SEO) and effective social community management. The purpose here is to get more exposure to all the people who might be a strong prospect for your business, by tapping into a more relevant form of web and mobile marketing. What you will find, is that the cost of web advertising is much lower. This results in a much higher return on investment (ROI) for small businesses, as compared to other more traditional marketing methods like television ads, newspaper ads, yellow pages, and billboards.
The two fundamental problems with old methods of marketing is that they are far too expensive to yield substantial results and people have found much more convenient alternatives to these platforms. Instead of reading your news in the local paper, you may receive headlining news via a mobile application or an online news source that displays perfectly in your iPad, tablet, or television. Since the arrival of affordable video streaming straight to your television, your customers may have replaced their subscription to cable television with Netflix, Hulu or one of their competitors. If your potential customer has satellite or cable television, then their receiver is most likely digital video recorder (DVR) capable. This capability allows the user to fast forward through commercials, therefore all the money that you allocated to advertising to your target market is most likely not being viewed. Let’s face it, most television commercials are unsolicited and annoying. This can potentially result in negative marketing because you are irritating your prospective buyer. On the other hand, through social media marketing people come to your profile, like the page, and end up being your regular customer because they were already in the perfect mindset to learn and find value in your information.
Social media marketing (SMM) is not only for home-based and small businesses, it is also helpful for those giants who are already getting good business. By creating a social media profile, big businesses can build a kind of personal relationship with their clients. The relationships that are formed begin to take on the role of a traditionally face to face interaction that a local small business would typically utilize. Once your social media profile is established, receiving valuable feedback is easy because your customers are already a part of your community! When customers “like” the social media pages of businesses such as, Southwest Airlines, Amazon, Pepsi, Apple and your business, they are happy to give your business feedback and it allows them to stay in the loop on your new product launches. Businesses that are not using social media today are slowly losing their most powerful competitive advantage, which is forging a personal relationship with their customers.
Setting up a social media profile for your business is not an easy task. It is crucial that you make it attractive, informative, and streamlined so that it builds the relationship between your business and your prospective customers. You need to engage them by providing quality, informative content, and organically build their curiosity about your products and services.
Remember your goal on your business profile should not be to sell, but to gain interest in your products or services. Social Media Marketing can serve as an excellent environment for permission marketing.
“Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers.” -Seth Godin
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